April 18, 2023 | Lynn James
Estimated reading time: 3 minutes
Why CUBE’s partner ecosystem is a tangible advantage to customers and partners
Steve Jobs has been quoted – “Great things in business are never done by one person, they are done by a team of people.”
Who are we to argue with Steve Jobs? Partnering is about relationships. In our view, the best relationships, without a doubt, add value to both sides of the ecosystem equation by enhancing the overall offering to those in receipt of the goods and services and those supplying them.
Over 75% of the world’s GDP (Gross Domestic Product,) goes through indirect channels, we all experience them daily whether it is going to the supermarket, buying on Amazon, or specifying and consuming projects within a work environment, indirect channels and the partnership relationship within those channels are proving increasingly important.
With a partner or without a partner?
I am a bit of a movie geek! I always relate back to the scene in “Knight and Day” with Tom Cruise and Cameron Diaz – Where Roy (Cruise) says to June Millar (Diaz) –
“Right now, out there your life expectancy is here, (holding his hand low) “With me” (raising his hand higher) “Without me…….(and so on)”!
The right partnership always will augment an offering to those who are targeted and will supply benefits.
The combined value, whether transactional or Intellectual Property (IP) based, is accelerated, and extended within the right partnerships.
Partnering is not the easy choice
Partnering invariably raises the cost of sale or has an impact on margin. It takes time and resources to educate and enable a partnership. Pre-sales, sales, and technical staff all need to be educated and made aware of the proposition(s); When and when not to sell and so forth; enablement is a project that once done is never complete, requiring continual focus, work, and collaboration.
Are partnerships worth the effort?
Within the Information Technology (IT) sector, 64% of every dollar spent traverses the partner value chain. For example, at Microsoft, 96% of the company’s business passes through its extensive partner networks.
The result – increasing both the capabilities and capacity of the companies to reach their customer base with enhanced solutions for greater competitiveness and relevance.
At CUBE, we realise the opportunity that regulatory technologies present to our current and future customers in the Banking, Financial Services and Insurance (BFSI) industry and Highly Regulated Industries (HRI). It saves money, enhances resilience, and manages compliance.
Delivering those benefits, wrapped in a solution offering, a partner such as PwC or one of our growing groups of strategic Governance, Risk and Compliance (GRC) partners such as LogicGate, MetricStream and now 6clicks delivers to CUBE both vertical, sector and geographic advantages. It allows our customers and prospective customers access to technically and culturally relevant suppliers – right at their fingertips.
If you are thinking of partnering with CUBE or seeking a Regulatory Compliance Management solution accessible through GRC solutions, our growing ecosystem of assured specialist partners should be on your consideration list.
Partner with CUBE to benefit from a world of advantages.